Web Analytics & SEO Specialist Full Time

MKTalent is recruiting for a company based in Matosinhos, Porto, a Web Analytics & SEO Specialist.

Main Responsibilities:

• Reporting on key metrics, analyzing and interpreting trends based on available analytics data;
• Optimize website for SEO maximum crawlability;
• Seek opportunities to innovate new methodologies and improve the analytical procedure;
• Prepare performance reports with relevant KPIs;
• Improve and enhance internal search according to user behavior and the different business areas;
• Implementing tracking into various marketing initiatives.

What we look for?

• Experience in e-commerce or a fast-paced environment;
• Aptitude and experience with tools such as Google Tag Manager and Google Analytics 360 (mandatory);
• Experience in working with data visualization tools such as Google Data Studio;
• Experience in working with SEO tools (SEMrush, Screaming Frog, for example);
• Knowledge of Salesforce CRM, Microsoft Clarity and A/B Testing tools such as Google Optimize (desirable);
• Strong analytical and data-driven skills;
• Fluency in English – written and verbal;
• Able to turn complex information in to easily digestible and actionable insight.

What we offer?

• Salary according to demonstrated experience;
• Integration into a leader company.